In the fast-paced world of public relations, every hour saved can mean a sharper pitch, a cleaner crisis response, or more time for business development. But what if you could reclaim hours and also raise the quality of your work? That is exactly the promise Jason Erkes now makes, not as a technologist, but as an AI coach guiding PR agencies and in-house teams to embrace Artificial Intelligence as their superpower.
Erkes spent nearly three decades in media, politics, and corporate communications, covering stories across the country, crafting executive narratives, and guiding brands through crisis situations. Yet over the past year, he shifted his focus to optimizing the entire PR workflow through AI. The result is PromptedComms, his pioneering coaching and implementation practice that helps PR firms and small businesses adopt AI tools that accelerate human judgement, instead of replacing it.
“Good communicators will always be essential,” Erkes says. “My role is to give them the tools they need to save time so they can focus on the broader ideas, client narrative, and business development that drive value.”
Coaching With Purpose, Not Hype
Erkes’s approach isn’t about dazzling agencies with bleeding-edge demos. Instead, he begins by coaching teams through the real, everyday pain points for PR agencies: tight deadlines, overworked teams, and client expectations that demand speed and accuracy. His clients often describe early sessions as eye opening: suddenly they see how AI can develop smarter pitches, manage content drafts, explore evolving trends, and streamline reporting.
“The PromptedComms masterclass with Jason Erkes gave me the confidence to integrate AI into our daily workflow,” said Kelly Evans, an Erkes client. “The session was engaging, packed with real-world examples. I walked away with tools I could use immediately with several ‘oh wow’ moments made the value undeniable.”
Erkes isn’t handing out quick fixes, he’s helping professionals build their own AI fluency, with the right support along the way. It’s a coaching mindset, one built on asking questions, testing ideas, and refining as you go.
Custom AI Tools, Coached into Your Workflow
Where many coaches stop at strategy, Erkes helps clients build and integrate AI tools that feel native to their operations. With his AI Agency Accelerator, he works side-by-side with PR teams to implement custom GPTs trained on their agency and writing style that access an automated internal knowledge base with client voices, brand guidelines, style, and campaign context.
These GPTs function as in-house “assistants” drafting pitches, shaping campaign briefs, suggesting media angles, summarizing data, but always in the human team’s hands. Erkes coaches clients through the onboarding, training, and rollout phases, ensuring the tools learn from human feedback and grow over time.
By embedding coaching in implementation, he ensures adoption with no tools shelved because no one knows how to use it.
“Technology without training goes unused. My job is to coach teams so the tools we implement become their agency superpower,” Erkes said.
Results That Coach Themselves
One client that adopted Erkes’s coaching and tools reported cutting 40% of time spent on proposal drafts. Another firm moved from time consuming crisis reaction to modeling responses in minutes. More time, deeper thinking, stronger output — and that, in turn, translates to more client wins and higher margins.
For Erkes, the ultimate indicator of success is when the coaching work becomes self-sustaining. “My ideal outcome is a team so fluent in AI they don’t need me,” he says. That vision reflects a classic coaching principle: teach someone to fish rather than handing them the fish.
Why the PR World Needs an AI Coach
Many organizations recognize they need AI, but adoption is spotty. The gap often lies in translation: PR professionals know narrative, relationships, timing. Technologists know models, prompts, APIs. Too often, teams receive AI training from pure tech experts who struggle to connect to the world of media, reputation, and brand strategy.
Erkes fills that gap. His credibility comes from operating in both worlds. He coaches clients speaking the language they understand, then helps them integrate AI into their workflows. That hybrid role of being part coach, part technologist, part PR strategist is rare, and increasingly valuable in an era of rapid digital change.
In a small business or boutique agency, hiring a full AI specialist is often unrealistic. But engaging a coach like Erkes scales the know-how, bridges industries, and accelerates competence.
PR is not immune to disruption. The firms that survive will be those that adopt an AI first practice, over time the others will fall behind and be less competitive. With Erkes at the helm, agencies no longer passively adopt tools, they learn how to implement, manage and evolve them.
